3 Tips to Deliver Your Delicious Cookies with Custom Cookie Boxes
Product packaging is a crucial decision that you must make to get more sales and be profitable. The same applies when choosing your cookie boxes or cookies packaging. You must ensure that you use the best packaging that showcases the best qualities of your cookies in a simple and effective way. Here some great tips to assist you choose the best packaging for cookies:
Simplicity and clarity – When you are in a supermarket go to a random section and look through some of the products. Ask yourself what the product does and what the brand is. You will likely be astonished at how difficult it is to identify these two essential characteristics in a very short time by just glancing over, which is exactly the average time consumers usually dedicate to products on a supermarket shelf. Hence, avoid listing too many benefits without a clear brand name when packaging cookies. Your targeted consumers should be able to identify your brand name and what product you are offering by just looking at the cookies boxes.
Honesty –Novices in cookies packaging usually strive to showcase the product as a perfect solution in its class. They will usually have an image of cookies soaked in chocolate to showcase a simple chocolate flavored cookie. Through having a deceptive packaging that is much better than the actual products, you are misleading and eventually disappointing the client, which only results in poor brand image and low sales performance. This is why honesty is important. Consumers usually do not have any problem with simple packing for cookies, provided they are getting exactly what has been advertised on the cookie boxes.
Authenticity – Memorability, character and originality are the main characteristics of good brands and also great packaging for cookies. With many similar products competing for the same consumers, the best way of setting your products apart is through being authentic and being different. Since this is basically a question of exploration and creativity, it is hard to quantify what authenticity is given that nowadays consumers are faced with wider variety of brands, appeals and looks. However, the trick is to apply a unique design style with stronger visual standards when packaging cookies. Be different and be bold by not doing what your competitors are doing. Alagobox team can work you with those unique and eye-catching packaging for cookies. Just click here for supports!
Packaging design must, therefore, be considered carefully when designing custom cookie boxes. Always search for a design company that can deliver high sales performance by creating awesome boxes for cookies. Packaging is extremely criticle as it is the final message that clients see and a final opportunity to convince them to purchase the product.
With 15+ year packaging box manufacturing and design, Alagobox team can support you to create simple and memorable cookie boxes.
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